Commerce,
reimagined
for the internet.
E-commerce connects buyers and sellers across the globe — no storefronts, no opening hours, no limits.
What is e-commerce?
E-commerce — electronic commerce — is the buying and selling of goods and services over the internet. Instead of walking into a shop, customers browse, choose, and pay entirely online.
Transactions happen through websites and apps. Payment is processed digitally. Goods arrive at the customer's door, or services are delivered instantly in the browser.
From a single artisan selling on Etsy to Amazon shipping millions of orders a day, the mechanics are the same: a digital storefront, a checkout, and a delivery.
How a sale actually happens
Every e-commerce transaction follows the same simple journey — from discovery to delivery.
Four types of e-commerce
Not all online commerce looks the same. The buyer–seller relationship defines which model you're in.
Why e-commerce changed everything
For buyers and sellers alike, the internet removed almost every barrier that once constrained commerce.
The technology underneath
Ready to sell online?
Whether you're launching a brand or scaling an existing business, e-commerce gives you tools that were once only available to giants.
Start your store today